Why Relevant? After days, no weeks of pondering over business names we finally settled on Relevant as we felt it summed up exactly what our mission was. To help other business owners to make their business relevant to their customers.
But who is Relevant to us? We love people, love meeting new people and we will happily have a chat with anyone who has a marketing or branding question and if we aren’t the right people for you, we will let you know.
We work mainly with small business owners who are transitioning into being medium business owners and dealing with the new challenges that comes with. These businesses are usually in the service rather than product space.
Another passion of ours is the not-for-profit sector and working through the challenges that being in that space can present.
Branding is a concept that extends far beyond the marketing of “brand name” designer jeans and other products. A company’s brand represents their market identity—who they are, what they do, what kind of quality they provide, their reputation for trustworthiness, and more.
We have heard it a million times but it is still true – Content is King! We can work on producing relevant content that is going to engage your stakeholders, clients and attract potential customers.
Marketing strategy is a long-term, forward-looking approach to planning with the fundamental goal of achieving a sustainable competitive advantage whilst also keeping you relevant!
Meet the team
Director of Marketing Sanity
Megan’s marketing and communications skills are out of this world. Her knowledge of the marketing journey astounds me. She is my go-to for any weird and wonderful marketing ideas and strategies.
I have worked with Megan in a voluntary and professional capacity, an almost un-measurable number of times. I first met Megan at her first Australian field day (Dowerin, 2012), at this point her knowledge and network in agriculture was limited.
This would be a huge challenge for anyone else, however Megan has embraced the agricultural industry and there will be very few agricultural stakeholders in Western Australia who do not know her. If they don’t have Megan in their network, they don’t have a decent network.
Megan has been the co-ordinator and driving force behind a number of events that Bailiwick Legal has sponsored. Megan has invariably been approachable, calm and has managed and delivered the events without fault.
I have always found working with Megan a pleasure, she is creative, innovative and a lateral thinker and I can rely on her to get things done.
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