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The more you know about your ideal client the easier it is to attract and build a relationship with them.
How well do you know your client?
Once you know them, then you can tailor your content in a way that speaks to their dreams, goals, pain points and challenges in a way that will connect with them.
The stronger the connection you have with your ideal client the more trust you will be able to build and the more familiar you will become to them.
And we all know people buy from people they like, trust and know!
Podcast
Check out the Personal Branding Exposed podcast – Megan speaks to industry leaders about how their niche is so important to brand building
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