I absolutely love Nick Loper’s website, Side Hustle Nation, even though my website and podcast are not at all my side job, his content is still filled to the brim with amazing resources and knowledge for anyone looking to start and run a business.
Adequately enough, Side Hustle Nation began as a side project, which slowly and quietly grew into Nick’s main job, and today he is not only the owner of an awesome website, but also the host of an award-winning podcast, an author and an online tutor.
Nick spends most of his time today dissecting the strategies behind sturdy and creative extra income streams that other people have come up with, and on this episode of personal branding exposed, he shares some of his findings with us.
“Early on I was kind of trying to find pseudo-celebrities guests in the online business space”, Nick explains.
But, he eventually found that there was a more interesting niche in telling new stories than in retelling the ones people had already heard, which brought him closer and closer to his own community.
This is a wonderful example of personal branding in podcasting done right, where you build your brand by helping other people build their own, and the best part is, he did this through his own community.
Sure, making use of networking or even dedicated platforms is a great way to borrow someone’s reputability for your self, but building it off the ground by doing your community some good is even better.
Finding the Hook
With this recipe for an awesome podcast in hands, Nick started to take a look at marketing tactics that could maximize its potential, and he goes further to explain what this means in terms of how to approach production:
“ So that’s the main idea that I try to aim for of the show and start asking ‘what’s the hook?’”
He then goes on to give the example of one of his guests who made enough money out of Fiverr to buy a house, and how that is way more interesting than simply stating “tips for making money on Fiverr” or something like that.
And it’s true, why should you hide the spectacular aspect of what you are bringing to the table, those that show up get picked.
so you should use the best of your arsenal to stand out.
The Problem of Too Much
“It’s dangerous”, Nick concluded when I asked him about what I like to call “shiny object syndrome”, where because we’re excited about starting out something new we tend to go for every software, hardware, opportunity and even ideas.
And yet, Nick also points out how we can also always find something useful to add to our own project by looking at other people’s enterprises, be it their way of dealing with finance, their strategy for keeping up with emails.
So, you don’t have to run your new business or idea on a bare-bones regime, but you also don’t want to clutter it with unnecessary things, and the best way to figure out the difference between clutter and treasure is to ask yourself “How does this make my business better?”
Making Money Off Free Content
I’ve been praising Nick Loper’s work non-stop thus far, but I just can’t help it, considering how his resources were so helpful for my own business, and how he managed to make them available completely free.
He explained that this was possible because of how he chose to monetize Side Hustle nation, choosing to make his money through sponsorships for the podcast, affiliate offers and his own separate side-hustles like self-publishing.
Speaking of which, he actually published an entire book on monetization formats that also serves as a general beginners guide for side hustles and, you guessed, you can find it for free on kindle and on his website.
Selling Content (the long road)
Now, while we were talking about the monetization formats Nick covered in his book, he listed three main ones that tend to cover most businesses:
- Selling a Product
- Selling a Service
- Selling Content
As he listed them, he actually singled out the last one, stating that “ You get a lot of options in the third category, that audience based business, but the disadvantage in relation to the first two is that it usually takes a bit of time to ramp that up and really get things going.”
Part of this “ramping up” process is to work on your personal brand to build your image as a specialist, (or even someone that is just known within your niche), so that people know to come for you when they’re looking for your specific type of content.
But here’s the thing, people change, you may find that as you produce content, you’ll begin to gravitate towards different themes, which can be a risky thing to do if your audience doesn’t migrate with you.
To this, Nick responded that although this change is natural, it is not a good Idea to just rip off that band-aid and do a complete 180 on your audience, but that if they are there for you, because they identify with your brand, you can trust them to follow you in this change.
If you are looking for some extra income or trying to work on your personal project, be it a new business, an artistic enterprise or anything else as a side hustle while making a living off your main job, I can’t recommend Nick Loper’s work enough.
He’s a great example of someone that put personal branding front and center in the foundations of his business, not just his own but that of the people he brings into the spotlight through this content.
And, since we talked about integrating good ideas to your business, why not do the same for personal branding and integrate it? Because, I’ll tell you a secret, you already have a personal brand, you just may not know about it.
So, why not take a more active approach in building it? The first step towards that is enrolling on the personal branding coaching program with me and honing that skill set to build a strong community of your own.
Book a Discovery Call with me and let me help you build your brand while you sleep!